Sinningia magnifica comes by its name quite righteously. It is, indeed, a magnificent species, and was recognized as such through a large number of beautiful antique prints produced shortly after its introduction in the early 19th Century. A good example is the 1841 print from Curtis’s Botanical Magazine, as Gesneria bulbosa.
The plant featured above was growing in Minas Gerais state in Brazil, not far from Sao Paulo. Additional photos from the same area can be seen in a slideshow by clicking one of the links below. Note the rocky and exposed habitat for these plants.